Melbourne’s North Investment Attraction Strategy

Funded by the Northern Metropolitan Partnership, a project managed by NORTH Link and supported by the Northern Councils Alliance, Melbourne’s North Investment Attraction Strategy was developed to capture the attention of a wide range of investors.

With a collaborative vision for the future, stakeholders across Melbourne’s north recognise the need for strategic partnerships to drive economic expansion, foster innovation and create a dynamic business environment.

The purpose of investment attraction is to ‘foster long-term economic prosperity by enabling business opportunities and job creation1, which involves ongoing investment in existing business and new investment. 

The project seeks to:

• Identify public and private investment opportunities that leverage the region’s competitive advantages; and
• Generate positive economic and social outcomes for the region.

The information and recommendations detailed in the Strategy are informed by independent research and analysis, as well as consultation with industry representatives, businesses, the northern Councils (the cities of Banyule, Darebin, Hume, Merri-bek and Whittlesea and the Shires of Mitchell and Nillumbik) and State and Federal Government stakeholders.

Highlights of the strategy include identification of key sectors where Melbourne’s north holds a competitive advantage. These include food, beverage and advanced manufacturing; education and training; health and wellbeing; professional digital services; transport, freight and logistics; and the visitor economy. By bringing a focus to these areas, the region aims to attract investments and also to nurture industries that are poised for growth.

Melbourne’s North Investment Prospectus

More information

Contact Eddy Boscariol, eddy.boscariol@latrobe.edu.au – 0419764252.