On 11 September 2025, NORTH Link, in partnership with Pitcher Partners, hosted a webinar on Budgeting and Forecasting for Better Business Decisions.

Presented by David Fennell, Client Director at Pitcher Partners, the session explored how businesses can strengthen their decision-making processes through effective financial modelling, scenario planning, and risk analysis.

Key topics covered included:

• Budgeting fundamentals – from profit and loss budgets to three-way models that integrate balance sheet and cash flow forecasts.
• Sensitivity and scenario analysis – understanding the impact of variables such as interest rates, exchange rates, and wage costs.
• Forecasting for sourcing debt – creating high-quality forecasts that support finance applications and demonstrate business credibility.
• Decision-making models – evaluating projects using tools such as Net Present Value (NPV) and Internal Rate of Return (IRR).
• Managing risk – documenting risks, applying sensitivity analysis, and supporting forecasts with strong business narratives

The session provided attendees with clear, practical strategies for using financial forecasts not just as compliance tools, but as powerful drivers of business growth and resilience.

Access the Resources

• 📄 Download the presentation slides here
• ▶️ Watch the full webinar recording on YouTube: https://youtu.be/I7Nz0JEnH8c

We thank David Fennell and Pitcher Partners for sharing their expertise, and all participants who joined us for this valuable session.