NORTH Link social media series

NORTH Link have partnered with the Melbourne Innovation Centre to bring you a series of workshops about social media, the ins and outs of each platform and some tips on how to get started.

Seminar schedule

Social media 101

Thursday 26 March: 9.30-11.30am

Begin a journey of learning about the basics of social media. This session will be a platform from which we will build on in later presentations.


Digital marketing essentials

Tuesday 21 April: 5.00-7.00pm

 Learn how to develop a digital strategy linked to social media, email communications, search engine optimisation and online reviews.


Facebook simplified for small business

Wednesday 29 April: 9.30-11.30am

 Discover the ins and outs of the most popular social media platform in the world. Learn about functionality available only to businesses and some essential tips on how to plan your content.


Engage real followers on Instagram

Thursday 14 May: 9.30-11.30am

 A session on how it is used, who you should be targeting with it and the most common strategies for making your account a success.


Introduction to Google Analytics

Thursday 28 May: 5.00-7.00pm

 An introduction to the basics of Google Analytics and what they mean for your website and digital marketing strategy.


Create marketing campaigns with Mailchimp

Wednesday 10 June: 9.30-11.30am

 Learn how to make an effective message that will be read and engaged with among a sea of other emails.


Plan and create content for business

Thursday 18 June: 5.00-7.00pm

A session that will help you identify the kind of content your business needs, how to schedule your content for maximum effectiveness and what tools can help you.



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