NORTH Link social media series
NORTH Link have partnered with the Melbourne Innovation Centre to bring you a series of workshops about social media, the ins and outs of each platform and some tips on how to get started.
Social media 101
Thursday 26 March: 9.30-11.30am
Begin a journey of learning about the basics of social media. This session will be a platform from which we will build on in later presentations.
Digital marketing essentials
Tuesday 21 April: 5.00-7.00pm
Learn how to develop a digital strategy linked to social media, email communications, search engine optimisation and online reviews.
Facebook simplified for small business
Wednesday 29 April: 9.30-11.30am
Discover the ins and outs of the most popular social media platform in the world. Learn about functionality available only to businesses and some essential tips on how to plan your content.
Engage real followers on Instagram
Thursday 14 May: 9.30-11.30am
A session on how it is used, who you should be targeting with it and the most common strategies for making your account a success.
Introduction to Google Analytics
Thursday 28 May: 5.00-7.00pm
An introduction to the basics of Google Analytics and what they mean for your website and digital marketing strategy.
Create marketing campaigns with Mailchimp
Wednesday 10 June: 9.30-11.30am
Learn how to make an effective message that will be read and engaged with among a sea of other emails.
Plan and create content for business
Thursday 18 June: 5.00-7.00pm
A session that will help you identify the kind of content your business needs, how to schedule your content for maximum effectiveness and what tools can help you.