China Opportunities Seminar Program

  • Organised by La Trobe University, NORTH Link and Melbourne’s North Food Group.
  • Comprises four seminars, high-quality forums and one capstone event – the 2nd Melbourne’s North Food & Beverage Expo (you could participate as an exhibitor).
  • Offers vital Chinese market insights for local SMEs and family businesses and promotes in-depth commercial cooperation between Melbourne’s north and China.
  • Costs $130+GST per seminar or $400 for all four.
  • Free for NORTH Link partners and Melbourne’s North Food Group businesses.

Program highlights

  • Mastering business etiquette for the Chinese business culture
  • Meet business people and hear their stories behind establishing and running successful businesses in China
  • Fast tracking success in eCommerce in China
  • Connecting with Chinese consumers and businesses based in Melbourne
  • High-level official delegation from Chongqing and Melbourne’s North Food & Beverage Expo

* Expo exhibitors are selected from seminar participants and must be a member of NORTH Link or a partner of Melbourne’s North Food Group. We cannot guarantee that everyone who applies will be offered this opportunity.

Program overview

Opening ceremony and seminar 1 – 6 February 2020
Mastering Chinese culture and business etiquette

Seminar 2 – March 2020
Behind a successful business in China

Seminar 3 – April 2020
Export to China

Seminar 4 and closing ceremony – May 2020
Effective eCommerce in China

May 2020
Melbourne’s North Food and Beverage Expo

Contact us

Margaret McLelland
Melbourne’s North Food Group
+61 417 293 570
margaret@melbournesnorth.com.au

Hector Sun
La Trobe International

h.sun@latrobe.edu.au

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